"No, I don't want your things on my wall."
Humble Beginnings
After searching stores and finding nothing that could be
uniquely hers and that she would truly enjoy, Darren created wooden zoo animals — beautiful,
but still his creation, not hers.
Off (& On) the Wall
The solution evolved: special dry-erase crayons,
custom-coated characters, a snap mechanism for removal, and manufacturing in
Upstate New York. Surprisingly, children didn't just color DoodleFace—they
carried them everywhere like their favorite toy and playmate.
Transforming Play
This led to DoodleFace Play characters: smaller figures
children could color, erase, and reinvent. We discovered a profound truth: play
becomes magical when children can transform their toys with their own
imagination rather than using completed toys designed entirely by adults.
Ever-Growing
People loved the way the DoodleFace crayons weren’t messy
yet wiped away like magic with the eraser cloth. They requested we create crayon
boards (a solution to the frustration of dry-erase boards for kids), so we did.
Today
