Three or four weeks of pure wonder
The morning your school or library gets delightfully taken over.
DoodleFace Parade fills your school or library with friendly characters that kids color to life — then can't stop coming back to see what they got up to overnight.
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The heart of it

Why kids can't stay away

Every DoodleFace Parade runs on one simple, irresistible loop.

1

Color it to life

A child colors a Doodle, or does a little challenge with it, and makes it their own.

2

Off they go

They head home, back to class, or on with their day — and the Doodle "sleeps."

3

It gets up to something

While they're away it comes to life: a bit of mischief, an adventure, a note left behind.

4

They race back

Just to see what happened — and a fresh challenge is waiting, which sends them off again.

That loop — color it, leave, race back to discover what it did — is what turns a library or classroom from a place kids are sent into the place they beg to go.…and again, and again

Why a parade is unlike anything else

Six things that set it apart

✨

It arrives like magic

A parade doesn't get handed out — it makes an entrance, as if a circus truck tipped over and the characters escaped inside overnight.

🔁

It's never the same twice

Hundreds of activities across every subject and season keep it fresh for weeks — and brand new each year with a different theme.

🏡

It goes home, and all around town

Doodles travel home with kids on adventures and out into the community — until the whole town is part of the story.

💛

It can pay for itself

A local business can sponsor the parade, and the end-of-parade adoption celebration helps fund the next one.

📣

It's made to be shared

Every day is a story worth posting. Families share, classes share, the whole town shares — it's the rare program that markets itself.

🔬

It's backed by real research

One of the most impactful — and most fun — research-based activities a school or library can run, built on some of the most studied work in education: the arts, cooperative play, and belonging.

What a parade feels like

One morning, the kids walk in to find the building has been delightfully taken over — a friendly creature waiting outside every door, with a note: "Color me bright, I'll come to life overnight." They color it. They name it. They fall a little bit in love. And the next morning? It's gotten into all kinds of mischief — so they race back to see what it did. For weeks, the characters take over: traveling room to room, going home on adventures, even visiting shops around town, until a joyful adoption day sends them off to new homes. Walking in feels like stepping into a storybook — and kids remember it for years.

Worth saying plainly

A DoodleFace Parade is one of the most impactful — and most fun — research-based activities a school, school library, or public library can run.

+11
percentile-point achievement gain from programs that build these skills — across 213 studies of 270,000+ children
10,548
students in the largest randomized trial in arts education: better attendance and kindness, fewer behavior problems
Ages 2–11
decades of library research show a love of reading is built through joy and play — exactly how a parade builds it

The honest version: this isn't a program proven in a lab. It's a joyful one built on evidence-tested methods.

Durlak et al., 2011 (n=270,034) · Cipriano et al., 2023 (n=575,361) · Bowen & Kisida, 2019 (RCT, n=10,548) · Farrington et al., 2019 · Garaigordobil, 2022 · American Library Association · Lotts, 2017 · ALSC / Alberts